Is buying websites for passive income a faster way to secure your retirement?

Is it safer than investing in real estate, shares and other traditional ways of investing?

There’s a huge growth that’s happening right now in the marketplace that most people in their 40s, 50s and 60s don’t know about.

Yet, if you know how to ride this growth, you CAN build yourself a portfolio of profitable online assets to help set you up for retirement, a lot faster and easier than traditional ways of investing.

In today’s video, you’ll learn why we think building a portfolio of websites is a lot faster and easier to create assets and retirement income than a lot of the traditional investment categories. Click below to watch the video and/or read the transcript.

Matt Raad:       Hi everyone, it’s Matt and Liz Raad. And today we’re going to be talking about buying websites for passive income as a retirement strategy.

Liz Raad:           We want to talk about something a bit different from the usual retirement strategy. This is a strategy you might not have really considered. Because when you’re thinking about retirement, people always talk about investing in property, shares and bonds etc. But there’s a huge growth marketplace that most people don’t even realize exists. It’s actually a way to be able to create a portfolio of online assets and help set up you for retirement income a lot faster and easier than a lot of the traditional investment categories.

Matt:                One of the big advantages from buying and selling websites for passive income is that not only is it so much quicker, but you don’t need the big money to generate big returns or a nice side income.

Planning For Retirement – Buying Websites Can Be An Alternative To Traditional Asset Classes…

Planning for retirement with digital assets

We get a lot of clients saying to us, “Look we’re going into retirement, what should we do? I don’t want to be borrowing hundreds of thousands or millions of dollars from the bank”. Of course, we’re biased; we teach how to buy websites for passive income. And so, that’s where we start talking about the concept that we’re talking to you about now.

Passive Websites Can Generate Large Monthly Cashflows = Ideal For Retirement…

To share a great example of this is a student of ours called Mark. Mark works at a university. And to give you an idea of some numbers, Mark is now making $10,000 a month of cashflow from his portfolio of passive websites. He trained with us for a year or two and built that up.

What’s important to realise here (if you’re thinking about relating it to moving towards retirement), Mark bought these websites and he invested around $50,000. Now, a year later, he’s earning $10,000 a month. Sometimes he earns a bit more and sometimes a little bit less. But on average, he’s making $10,000 a month.

Mark has now quit his job. So in essence, I guess he’s retired. But what’s really important here is that we’re talking about assets. If you compare it to real estate, Mark is now sitting on a portfolio of assets worth around $500,000.

Liz:                   Yes, we’re valuing that at about $500,000. So to build up a portfolio of that value within that amount of time is very difficult to do with traditional investing.

Matt:                Especially with shares or with real estate. Because with real estate, you’ve got to go to the bank, that’s a big one.

Create Retirement Income from Buying Websites
Liz Raad shows students how to create retirement income from buying websites

Why it’s possible to create Retirement Income from Buying Websites

Reason #1 – You purchase an Asset you can Control and add Value to

Liz:                   So, let’s talk about how that’s possible in this digital marketplace with digital assets. One of the big reasons is because we always want to have control of the asset. This is something that Matt and I have focused on a lot in our investing. We want to be able to add value to our assets.

So, if you look at assets like shares and cryptocurrencies etc., when you buy into that asset, you basically have to strap in and hold on for the ride. And ideally the success comes in that strategy because you’re picking a good purchase price, and you’re hopefully riding the valuation of that asset up.

But there’s actually nothing you can do to influence that valuation, unless like Game Stop, you get on Reddit and tell everyone to buy that particular share.

Matt:                I know a lot of you who are reading this, who are going into retirement, probably do trade or invest in shares. But I think it’s a really good point, Liz – you can’t add value to shares. And that’s why we’ve always been attracted to buying businesses and real estate. And that’s the important thing here. We do the same strategy – but with websites we find simple websites, just like with real estate.

Liz:                   Let’s just step back a bit. You can make a huge amount of money in real estate, obviously. But the key is, again, to buy well. You want to buy an undervalued asset (or an asset that you can add value to) and renovate it. You might add a coat of paint, or maybe add a new kitchen or bathroom etc. So, the strategy is always to fix it up, and to add value to that asset.

Then you get more income in return and the valuation goes up. Even if the market hasn’t moved in general, you have still added value to that asset. Now, if the market does move and it grows, then that valuation can be even greater. It’s not 1+1=2, it’s more like 1+1 = 3 or 5 or 10.

Reason #2 – You don’t have to go into Big Debt with Digital Assets

Liz:                   So, there’s a lot of leverage in real estate. However, the problem is we have a lot of people coming to us and saying, “Well, I don’t have enough money to get into real estate,” or, “I don’t have a huge deposit,” or, “I’ve run out of credit with the banks”. And I think all of us have probably hit that at some point.

After you buy your first few assets (real estate properties), you tend to run out of the ability to borrow more money. So, we need something that’s a bit more leveraged that can give you those high returns that we have asset control. But we need something where ideally we can do it without debt. And I think that’s something else that’s really important.

Matt:                That’s particularly important as a lot of our clients are moving towards retirement. They just don’t want to take on that risk with the banks and borrowing all that money again or going through that whole journey again.

So here’s a better way. We basically do the same with websites, that we did with bricks and mortar businesses (or with property). We’re out there, trying to find a simple website, that’s easy to fix up. Like a coat of paint, a little quick reno. Then we hold onto it for the cash flow, and the asset just ticks along.

Reason #3 – You can work on Digital Assets at any age

Liz:                   Yes, and the cool thing about that is you can do that in your jimmy jams working from home! You don’t need any staff or manage trades-people and you don’t have to be lugging around timber and things like that. Better yet, you can do this at any age. We have clients who are mostly in their 40’s, 50’s, 60’s, 70’s and even 80’s. These are people who are buying digital assets, renovating them, and getting really incredible returns. Even more so because this is a very high growth marketplace at the moment. There are still a lot of undervalued assets because 99% of people don’t even realize that this is possible.

Education summit on buying websites for passive income in retirement
Matt and Liz Raad at their 3-day Digital Investors Summit show their students how they create retirement income using websites at any age

Educating yourself on buying websites for passive income as a retirement strategy

Liz:                   So the next step here is really about educating yourself. So what is this marketplace? How can you buy these digital assets? How do you renovate them? What’s involved with the maintenance? All those questions come up. So, if you want to explore that a little bit more, we’ve got a free master class on buying passive websites that you can view.

If you click on the link in the description box below, so you can go through and have a look at that. And that’ll give you a lot more detail about:

  • How does this actually work?
  • How do you get in the market?
  • Where do you buy these digital assets?

The free masterclass training will help answer all these main questions for you. So you can actually get out there and give it a go for yourself if you want to.

Digital Assets are a booming Marketplace – Will you take advantage?

Saving money for retirement with website assets

The most important thing is though – if you’re thinking of your retirement, or if you’re wanting to get those extra streams of income, or maybe you’re looking to increase your cashflow right now – you can really put away a heap of money for your retirement as quickly as possible. I think that’s a very smart move.

This is a booming marketplace, so it’s definitely worth looking into. It’s not just us having success here, we’ve got so many students now generating good 5, 6, and 7 figure incomes in this digital world. So it’s definitely worth checking out. You have anything else to add Matt?

Create Leveraged Income through Affiliate-based Passive Websites

Matt:                I was just going to say, I’m thinking of some friends of ours who’ve asked us about what we do. And even though we go into a lot of detail in our free master class, the number one question is, what sort of websites are we talking about?

Liz:                   Because obviously we’re looking at very leveraged income.

“What we’re looking to buy are websites that make their money as hands-off as possible, and as passively as possible.” – Liz Raad, eBusiness Institute

So, this is not e-commerce, we don’t handle any stock, and we don’t do any Amazon FBA etc. What we’re looking at is making money on our websites by providing really great content, answering questions, solving problems, and then monetizing with advertising we partner with or referral income.

We partner with some of the world’s biggest companies like Google and Amazon to generate the income on our websites. So it’s very blue chip, very passive, and that’s always what we’re after.

Learning To Buy and Renovate Websites To Secure Your Retirement

If you want to find out more, check out the free training on buying websites for passive income, and I will look forward to seeing you in the next video. If you want to learn more too, and see some of the other success stories of what our students are up to, check out some more of the videos on our YouTube channel. Because there’s some really cool stories there.


Matt Raad
Matt Raad

Matt Raad is a website investor, Angel Investor and leading educator on Digital Asset Investments, and is recognised as the Australian expert in buying, renovating and selling profitable websites and businesses. Find him on Facebook, LinkedIn or follow him on Twitter.

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